Study Reveals Personality Traits Based On How People Enjoy Their Ice Cream


“What Your Ice Cream Eating Preferences Say About You” Study Reveals Personality Traits Based on How People Enjoy their Ice Cream

PRNewswire — Baskin-Robbins, the world’s largest chain of specialty ice cream shops, today revealed findings from a new study – “What Your Ice Cream Eating Preferences Say About You” – that identifies personality traits based on how a person chooses to eat their ice cream. The study was conducted in partnership with Juliet A. Boghossian, behavioral food expert and founder of Food-ology, You are HOW you Eat®.

The study identified the following personality categories based on ice cream eating preferences:

The Optimist: People who prefer eating ice cream on a cone are idealists who lead with their heart. Those who choose a sugar cone are considered the life of the party and are funny, edgy and performers, while those who favor a waffle cone tend to be the host of the party, more traditional and nurturing caregivers. Despite these differences, however, they both share the same core values: passion, peace and purpose. The top ice cream flavors among Optimists are Cookies ‘n Cream and Chocolate Chip Cookie Dough.

The Realist: Those who would rather enjoy ice cream in a bowl or cup are analytical types who are rational thinkers. They’re responsible, dutiful, family-oriented and hardworking. Their favorite ice cream flavor is Chocolate.

The Eccentric: People who prefer a layered ice cream cookie sandwich have a complex mix of contradictions. They tend to have both strong introvert and extrovert tendencies and they’re known to be artistic, impulsive and idealistic. Their favorite flavor is Cookies ‘n Cream.

The Ambitious: People who prefer ice cream sundaes are open, passionate, motivated and loyalists who take calculated risks. Given their loyal nature, they favor classic ice cream flavors like Vanilla and Chocolate.

The Practical: People who are partial to eating ice cream out of the carton are resourceful, dependent, pragmatic, an introvert and are often strong leaders. Chocolate and Chocolate Chip Cookie Dough are their favorite ice cream flavors.

The Free Spirit: People who prefer to enjoy their ice cream as a milkshake are young at heart, fearless, athletic and are more likely to take impulsive risks. Family and music inspires these people the most.

There were other findings as well. Be sure to read the full news release on PRNewswire HERE.